[arg_discuss] ARG metrics

[Jeff Hull]

Hi Claudia,
are you near Amsterdam?  I'm on a panel at the PICNIC festival called  
"Guerrilla Storytelling" this Friday.  As far as hard metrics for  
ARG's I don't know where those are neatly compiled.  Anyone?

best,
Jeff Hull


: :   creative director  n o n c h a l a n c e

: :   510.260.7527 /  jeff at nonchalance.com

: :   http://about.nonchalance.com






On Sep 14, 2011, at 8:37 AM, Claudia Rodriguez Ortiz wrote:


> Hello

>

> I am a developer of ARGs in the Netherlands (and a researcher too)  

> and I am

> wondering if anybody has conducted analytics on previous ARGs.

>

> Are there any numbers out there that show how effective ARGs are?  

> such as

> average time spent or other measure of involvement? Has anybody  

> compiled a

> list of ARGs (commercial or non-commercial) and analyzed how many  

> players

> they attracted or some other metric showing their effectiveness?

>

> Thanks in advance for any information or clues where I can find this.

>

> Claudia

>

> Ahead of the Game

> PlayReal

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