[arg_discuss] Toyota lawsuit

[Michael Monello]

That's excellent, Michael. I can't wait to learn more about what this whole campaign was about.

I was chatting with Brian Clark, and I told him the lesson for brands wanting to engage people this way is don't hire your plumber to pilot your plane. Just because you make great traditional advertising doesn't mean you can pull off something immersive like this.

Mike


On 10/23/09 1:08 PM, "Michael Andersen" <mandersen at argn.com> wrote:

As for the case itself, I managed to obtain a copy of the complaint, and
should be posting it on ARGNet sometime this weekend, with a more detailed
explanation of what the campaign entailed.