[arg_discuss] Look! Stats!!!

[Wendy Despain]

Heh, I get inordinately happy when people talk about solid numbers on
ARG-related stuff.

http://www.latimes.com/entertainment/news/la-et-district19-2009jun19,0,4768186.story

Relevant excerpt (about D-9.com bus stop ads):

Sony's president of digital marketing, Dwight Caines, said: "In two
weeks, there have been 33,000 phone calls. Two thousand five hundred
people left voice messages about alien sightings. And 92% of those
calls come from cellphones, indicating that people are opting in, on
the spot, in the streets."