[arg_discuss] Look! Stats!!!

[Michael Monello]

Great article, thanks for posting. I've enjoyed the OOH stuff I've seen around the neighborhood, including a painted and padlocked shed labeled "HUMANS ONLY!"

Anyone know who's running it?


On 6/19/09 5:09 PM, "Wendy Despain" <wendeth at wendydespain.com> wrote:

Heh, I get inordinately happy when people talk about solid numbers on
ARG-related stuff.

http://www.latimes.com/entertainment/news/la-et-district19-2009jun19,0,4768186.story

Relevant excerpt (about D-9.com bus stop ads):

Sony's president of digital marketing, Dwight Caines, said: "In two
weeks, there have been 33,000 phone calls. Two thousand five hundred
people left voice messages about alien sightings. And 92% of those
calls come from cellphones, indicating that people are opting in, on
the spot, in the streets."


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Mike Monello
Partner, Campfire
62 White Street, 3E
New York, NY 10013
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