[arg_discuss] Ads in Augmented Reality Raise Warning Flags

[John Willoughby]

My thoughts: first of all, AR is not at all the same as ARG - although you
can certainly employ AR in an ARG but it's just a communication medium like
email only whizzy-er. So no I don't believe the success or failure of AR
will have any impact on ARGs.

Second, I have infinite respect for consumers to direct product success in
their direction. If this really pisses off consumers, it will be Britekite's
demise, not the demise of AR as a whole. Unless people simply don't take to
AR in general, but that seems unlikely. 

Unless Britekite is run by morons (and stranger things have happened in
business) if there is enough negative consumer feedback they will back off
first. I appreciate that the revenue from all those impressions is a tasty
morsel to let go of, but if you lose your customer base it's a moot point.

Seriously - a search for Pizza will point out a BestBuy? Boy, they'd better
start adding cafes fast! That's really funny. Someone's greed overcame their
common sense.

-----Original Message-----
From: arg_discuss-bounces at igda.org [mailto:arg_discuss-bounces at igda.org] On
Behalf Of Sheri Rubin
Sent: Monday, December 28, 2009 1:34 PM
To: arg_discuss at igda.org
Subject: Re: [arg_discuss] Ads in Augmented Reality Raise Warning Flags

I guess what I thought was interesting is that the article was stating 
that something as small (or large) as that could wipe out interest for 
AR altogether before it really gains mainstream hold and therefore 
effectively kill AR in a way (and therefore kill demand for ARGs). I'm 
not experienced enough in AR/ARGs to know whether or not that is a way 
overblown hypothesis or a concern to actually take seriously.

What are your thoughts?
Sheri

Brian Clark wrote:

>> Britekite adds advertising with Layar: 

>>     

>

> Sheri,

>

> "Brightkite's AR application raises one warning flag, because most

cellphone

> screens are small enough without irrelevant ads popping up. It raises

> another warning flag about ad frequency. There could be too much ad

clutter

> with multiple advertisements, regardless of relevance."

>

> So he's worried about small screens and frequency of delivery on that one

> app. Just wondering what you thought was interesting about that in the

> context of ARG development ... maybe I'm not following your chain of

> thought?

>

>

> Brian

>

>

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>   


-- 
*Sheri Rubin*
CEO and Founder

*Design Direct Deliver*
Website: www.designdirectdeliver.com <http://www.designdirectdeliver.com>
Email: sheri at designdirectdeliver.com <mailto:sheri at designdirectdeliver.com>
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