[arg_discuss] Ads in Augmented Reality Raise Warning Flags

[Andrea Phillips]

AR as in "augmented reality" isn't much to do with ARG as in
"alternate reality game." Much more in common with what augmented
reality people would call mixed reality, if anything.

For clarity, for the sake of the list: This is the Alternate Reality
Games SIG, dealing with games that use multiple real-world channels of
communication to convey the desired play experience and narrative to
the intended audience. Nothing to do with augmented reality, virtual
reality, virtual worlds, etc., excepting that these can be tools used
in the ARG toolset, as can be blogs, emails, phone calls, pizza
deliveries, parties in hot clubs, and so on.

As such, ads cluttering augmented reality spaces, not a concern,
excepting that it might remove augmented reality from the list of
tools that ARG designers might consider using.

Happy New Year!

On Mon, Dec 28, 2009 at 1:33 PM, Sheri Rubin
<sheri at designdirectdeliver.com> wrote:

> I guess what I thought was interesting is that the article was stating that

> something as small (or large) as that could wipe out interest for AR

> altogether before it really gains mainstream hold and therefore effectively

> kill AR in a way (and therefore kill demand for ARGs). I'm not experienced

> enough in AR/ARGs to know whether or not that is a way overblown hypothesis

> or a concern to actually take seriously.

>

> What are your thoughts?

> Sheri

>

> Brian Clark wrote:

>>>

>>> Britekite adds advertising with Layar:

>>

>> Sheri,

>>

>> "Brightkite's AR application raises one warning flag, because most

>> cellphone

>> screens are small enough without irrelevant ads popping up. It raises

>> another warning flag about ad frequency. There could be too much ad

>> clutter

>> with multiple advertisements, regardless of relevance."

>>

>> So he's worried about small screens and frequency of delivery on that one

>> app. Just wondering what you thought was interesting about that in the

>> context of ARG development ... maybe I'm not following your chain of

>> thought?

>>

>>

>> Brian

>>

>>

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>>

>

> --

> *Sheri Rubin*

> CEO and Founder

>

> *Design Direct Deliver*

> Website: www.designdirectdeliver.com <http://www.designdirectdeliver.com>

> Email: sheri at designdirectdeliver.com <mailto:sheri at designdirectdeliver.com>

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-- 
Andrea Phillips
http://www.aaphillips.com
AIM: Andrh1a * Skype: Andrhia
Words * Culture * Interaction