[arg_discuss] Ads in Augmented Reality Raise Warning Flags

[Sheri Rubin]

I guess what I thought was interesting is that the article was stating 
that something as small (or large) as that could wipe out interest for 
AR altogether before it really gains mainstream hold and therefore 
effectively kill AR in a way (and therefore kill demand for ARGs). I'm 
not experienced enough in AR/ARGs to know whether or not that is a way 
overblown hypothesis or a concern to actually take seriously.

What are your thoughts?
Sheri

Brian Clark wrote:

>> Britekite adds advertising with Layar: 

>>     

>

> Sheri,

>

> "Brightkite's AR application raises one warning flag, because most cellphone

> screens are small enough without irrelevant ads popping up. It raises

> another warning flag about ad frequency. There could be too much ad clutter

> with multiple advertisements, regardless of relevance."

>

> So he's worried about small screens and frequency of delivery on that one

> app. Just wondering what you thought was interesting about that in the

> context of ARG development ... maybe I'm not following your chain of

> thought?

>

>

> Brian

>

>

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-- 
*Sheri Rubin*
CEO and Founder

*Design Direct Deliver*
Website: www.designdirectdeliver.com <http://www.designdirectdeliver.com>
Email: sheri at designdirectdeliver.com <mailto:sheri at designdirectdeliver.com>