[arg_discuss] Ads in Augmented Reality Raise Warning Flags

Brian Clark bclark at gmdstudios.com
Mon Dec 28 09:43:00 EST 2009



>Britekite adds advertising with Layar:


Sheri,

"Brightkite's AR application raises one warning flag, because most cellphone
screens are small enough without irrelevant ads popping up. It raises
another warning flag about ad frequency. There could be too much ad clutter
with multiple advertisements, regardless of relevance."

So he's worried about small screens and frequency of delivery on that one
app. Just wondering what you thought was interesting about that in the
context of ARG development ... maybe I'm not following your chain of
thought?


Brian




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