[arg_discuss] arg list
Michael Monello
mmonello at campfirenyc.com
Mon Apr 6 11:13:20 EDT 2009
So does that mean everything produced by it should be for that audience? If so, then that's a nice specific audience to help narrow down what it should be, no?
On 4/6/09 10:29 AM, "Dan Hon" <dan at sixtostart.com> wrote:
At first blush, the IGDA is for game developers, which is probably one
reason why we're having problems.
--
Dan Hon, CEO, Six to Start
m: +44 7870 600 828
t: +44 33 3340 7490, f: +44 33 3340 7494
On 6 Apr 2009, at 15:25, Michael Monello wrote:
> Without stepping into the definition issue, I'd like to know what is
> the goal of this list and who is the audience? Is it a resource to
> CMOs, brand managers, marketers and potential clients to show them
> what has done and perhaps inspire more new projects? If so, then I
> think a more effective approach would be a self-guided, nicely
> designed PowerPoint presentation that is uploaded, properly tagged,
> and attributed to the ARG Sig to SlideShare. Something that a
> forward thinking member of a brand team might be able to present to
> others would be more effective at the above goal, but I don't know
> the goal of this exercise.
>
> Before we even get into what the content is, we should probably look
> at who the audience is and then determine what the format/content
> should be. If I had clarity on at least that level, I feel like I
> might be able to contribute and I imagine others would as well.
>
> Best,
>
> -Mike
>
> On 4/6/09 10:12 AM, "Brian Clark" <bclark at gmdstudios.com> wrote:
>
> Christy, I guess I just feel like we've been down this road before.
> Such
> lists exist or could be supplemented. It includes stuff that could
> stimulate
> debate, and doesn't include stuff that could stimulate debate, but
> doesn't
> really by itself add much to the body of published knowledge.
>
> Cristy wrote: "I'm trying to be diplomatic here and suggesting that a
> curated listing may do a better job of avoiding the 'what is an ARG'
> debate."
>
> I understand that, but then the curator is cementing the definition
> anyway
> by that curation. This is part of what has gotten us into the
> situation we
> are, IMHO, and could prove counter-productive. Instead, to me, it
> feels like
> clarity to labels is something fairly appropriate for the SIG to
> tackle ...
> and the SIG working together on something seems to also be what the
> SIG
> needs. What we need is a new way to work on that problem, rather
> than just
> another list.
>
>
> Brian
>
> -----Original Message-----
> From: arg_discuss-bounces at igda.org [mailto:arg_discuss-bounces at igda.org
> ] On
> Behalf Of Christy Dena
> Sent: Monday, April 06, 2009 9:57 AM
> To: 'Discussion list of the IGDA ARG SIG'
> Subject: Re: [arg_discuss] arg list
>
> Hey Brian,
>
> Perhaps I wasn't clear. I don't think we should use the list of all
> the
> projects Hugh listed. Instead, I'm suggesting a selection of those
> on Hugh's
> list and elsewhere. Although there is a lot of disagreement about what
> qualifies as an ARG, I think we're in agreement that Hugh's list
> includes
> non-ARG projects (Hugh was most likely making a broad sweep for the
> first
> draft).
>
> I'm trying to be diplomatic here and suggesting that a curated
> listing may
> do a better job of avoiding the 'what is an ARG' debate. That
> discussion is
> important -- and has been a good reawakener, as Brooke says, about
> the ARGdb
> -- but a definition of an ARG does not need to be determined for these
> resources.
>
> Best,
> Christy
>
> -----Original Message-----
> From: arg_discuss-bounces at igda.org [mailto:arg_discuss-bounces at igda.org
> ] On
> Behalf Of Brian Clark
> Sent: Monday, 6 April 2009 23:21
> To: 'Discussion list of the IGDA ARG SIG'
> Subject: Re: [arg_discuss] arg list
>
> Not to take away from Hugh's list at all, but I personally think
> we're once
> again dodging what "it is" so you'll end up with "a list of brands
> that have
> commissioned something that someone thought was close enough to
> being an
> ARG."
>
> If:
>
> Christy: "The aim is to provide information for companies who are
> considering commissioning an ARG."
>
> How does this help accomplish that?
>
> -----Original Message-----
> From: arg_discuss-bounces at igda.org [mailto:arg_discuss-bounces at igda.org
> ] On
> Behalf Of Christy Dena
> Sent: Monday, April 06, 2009 8:18 AM
> To: 'Discussion list of the IGDA ARG SIG'
> Subject: Re: [arg_discuss] arg list
>
>
> Hello Hugh: Well I don't think you expected to have created such
> controversy! I can see you've done a lot of work in putting that
> listing
> together. Fantastic. :)
>
> I actually don't think we need to figure out some clustering system
> for this
> resource (elsewhere, yes, that would be interesting). The intention
> behind
> the Brands resource is to show there are many companies/brands that
> have
> commissioned ARGs. What is important therefore is the company/artist
> and
> producer or service and how many ARGs they have commissioned.
> Microsoft, for
> instance, have commissioned ARGs on several occasions. It is not a
> listing
> of ARGs for media properties (eg: A.I.) but the companies that
> commissioned
> them (eg: Microsoft). The aim is to provide information for
> companies who
> are considering commissioning an ARG.
>
> A quick scan through some of my files reveals some big names around
> the
> world: McDonalds; Microsoft (Game Studio); NBC; CBS; AudiUSA; Bungie
> Studios; MTV Brazil; Superinteressante; Deutsche Telekom; EMI
> Germany; RTL
> (German Television Broadcaster); Droemer Knaur Verlag (German
> publisher);
> Microsoft Germany; Nokia; NBC Universal; Fantasporto (Portugal);
> Swedish
> Television (SVT); ABC; Yahoo!7; BBC; Sony; Activision; Electronic
> Arts; ABC
> Family Television; General Motors.
>
> So, rather than list ALL branded entertainment ARGs (and waddle into
> the
> murky water of what is an ARG), I suggest a page that purports to only
> offering a sampling.
>
> The same with the independent ARGs. I think a sample listing of
> independent
> ARGs like Sammeeeees, Eldritch Errors, Chasing the Wish and their
> sequels,
> Lockjaw, Metacortechs and so on would be enough. The aim of this
> resource is
> not to offer a comprehensive listing of independent ARGs (there are
> other
> great resources out there as we know!), but to show how ARGs exist
> outside
> of branded entertainment...and that there are high-quality,
> successful and
> artistically diverse independent ARGs out there! So, what about an
> arbitrary
> number, say 15?, of independents that are representative of older
> and more
> recent ARGs. Suggestions?
>
> This is how I would recommend progressing.
>
> Hugh, how do you feel about this approach? I would work with you to
> assist
> with the sampling...and whomever else would like to be involved! We
> could
> utilize (and cite) yours and existing ARG databases and go from there.
>
> Wohoo! Thanks Hugh for taking the time!
>
> Best,
> Christy
>
> -----Original Message-----
> From: arg_discuss-bounces at igda.org [mailto:arg_discuss-bounces at igda.org
> ] On
> Behalf Of marcus.helm at gmail.com
> Sent: Friday, 3 April 2009 21:04
> To: arg_discuss at igda.org
> Subject: [arg_discuss] arg list
>
> I've shared a document with you called "arg list":
> http://spreadsheets.google.com/ccc?key=pE0znztln2kmQruQyplrzeA&inv=arg_discu
> ss at igda.org
>
> It's not an attachment -- it's stored online at Google Docs. To open
> this
> document, just click the link above.
>
> As mentioned earlier this week, I have begun compiling spreadsheet of
> ARG's towards getting a listing of the all the brands that have worked
> with ARGs as well as a listing of independent ARG's for ARGology.
> Its attached here as an Excel spreadsheet and is very much in the
> draft
> stage.
>
>
> I urge one and all to cast an eye over it, correct mistakes and fill
> any missing info including the many games that I appologise for not
> including already. Im also open to persuasion about what constituties
> and ARG as there are likely to be some contentious inclusions.
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>
> ---
> Mike Monello
> Partner, Campfire
> 62 White Street, 3E
> New York, NY 10013
> 212-612-9600
> http://www.campfirenyc.com
>
>
>
>
>
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