[arg_discuss] arg list

[Dan Hon]

At first blush, the IGDA is for game developers, which is probably one  
reason why we're having problems.
--
Dan Hon, CEO, Six to Start
m: +44 7870 600 828
t: +44 33 3340 7490, f: +44 33 3340 7494




On 6 Apr 2009, at 15:25, Michael Monello wrote:


> Without stepping into the definition issue, I'd like to know what is  

> the goal of this list and who is the audience? Is it a resource to  

> CMOs, brand managers, marketers and potential clients to show them  

> what has done and perhaps inspire more new projects? If so, then I  

> think a more effective approach would be a self-guided, nicely  

> designed PowerPoint presentation that is uploaded, properly tagged,  

> and attributed to the ARG Sig to SlideShare. Something that a  

> forward thinking member of a brand team might be able to present to  

> others would be more effective at the above goal, but I don't know  

> the goal of this exercise.

>

> Before we even get into what the content is, we should probably look  

> at who the audience is and then determine what the format/content  

> should be. If I had clarity on at least that level, I feel like I  

> might be able to contribute and I imagine others would as well.

>

> Best,

>

> -Mike

>

> On 4/6/09 10:12 AM, "Brian Clark" <bclark at gmdstudios.com> wrote:

>

> Christy, I guess I just feel like we've been down this road before.  

> Such

> lists exist or could be supplemented. It includes stuff that could  

> stimulate

> debate, and doesn't include stuff that could stimulate debate, but  

> doesn't

> really by itself add much to the body of published knowledge.

>

> Cristy wrote: "I'm trying to be diplomatic here and suggesting that a

> curated listing may do a better job of avoiding the 'what is an ARG'

> debate."

>

> I understand that, but then the curator is cementing the definition  

> anyway

> by that curation. This is part of what has gotten us into the  

> situation we

> are, IMHO, and could prove counter-productive. Instead, to me, it  

> feels like

> clarity to labels is something fairly appropriate for the SIG to  

> tackle ...

> and the SIG working together on something seems to also be what the  

> SIG

> needs. What we need is a new way to work on that problem, rather  

> than just

> another list.

>

>

> Brian

>

> -----Original Message-----

> From: arg_discuss-bounces at igda.org [mailto:arg_discuss-bounces at igda.org 

> ] On

> Behalf Of Christy Dena

> Sent: Monday, April 06, 2009 9:57 AM

> To: 'Discussion list of the IGDA ARG SIG'

> Subject: Re: [arg_discuss] arg list

>

> Hey Brian,

>

> Perhaps I wasn't clear. I don't think we should use the list of all  

> the

> projects Hugh listed. Instead, I'm suggesting a selection of those  

> on Hugh's

> list and elsewhere. Although there is a lot of disagreement about what

> qualifies as an ARG, I think we're in agreement that Hugh's list  

> includes

> non-ARG projects (Hugh was most likely making a broad sweep for the  

> first

> draft).

>

> I'm trying to be diplomatic here and suggesting that a curated  

> listing may

> do a better job of avoiding the 'what is an ARG' debate. That  

> discussion is

> important -- and has been a good reawakener, as Brooke says, about  

> the ARGdb

> -- but a definition of an ARG does not need to be determined for these

> resources.

>

> Best,

> Christy

>

> -----Original Message-----

> From: arg_discuss-bounces at igda.org [mailto:arg_discuss-bounces at igda.org 

> ] On

> Behalf Of Brian Clark

> Sent: Monday, 6 April 2009 23:21

> To: 'Discussion list of the IGDA ARG SIG'

> Subject: Re: [arg_discuss] arg list

>

> Not to take away from Hugh's list at all, but I personally think  

> we're once

> again dodging what "it is" so you'll end up with "a list of brands  

> that have

> commissioned something that someone thought was close enough to  

> being an

> ARG."

>

> If:

>

> Christy: "The aim is to provide information for companies who are

> considering commissioning an ARG."

>

> How does this help accomplish that?

>

> -----Original Message-----

> From: arg_discuss-bounces at igda.org [mailto:arg_discuss-bounces at igda.org 

> ] On

> Behalf Of Christy Dena

> Sent: Monday, April 06, 2009 8:18 AM

> To: 'Discussion list of the IGDA ARG SIG'

> Subject: Re: [arg_discuss] arg list

>

>

> Hello Hugh: Well I don't think you expected to have created such

> controversy! I can see you've done a lot of work in putting that  

> listing

> together. Fantastic. :)

>

> I actually don't think we need to figure out some clustering system  

> for this

> resource (elsewhere, yes, that would be interesting). The intention  

> behind

> the Brands resource is to show there are many companies/brands that  

> have

> commissioned ARGs. What is important therefore is the company/artist  

> and

> producer or service and how many ARGs they have commissioned.  

> Microsoft, for

> instance, have commissioned ARGs on several occasions. It is not a  

> listing

> of ARGs for media properties (eg: A.I.) but the companies that  

> commissioned

> them (eg: Microsoft). The aim is to provide information for  

> companies who

> are considering commissioning an ARG.

>

> A quick scan through some of my files reveals some big names around  

> the

> world: McDonalds; Microsoft (Game Studio); NBC; CBS; AudiUSA; Bungie

> Studios; MTV Brazil; Superinteressante; Deutsche Telekom; EMI  

> Germany; RTL

> (German Television Broadcaster); Droemer Knaur Verlag (German  

> publisher);

> Microsoft Germany; Nokia; NBC Universal; Fantasporto (Portugal);  

> Swedish

> Television (SVT); ABC; Yahoo!7; BBC; Sony; Activision; Electronic  

> Arts; ABC

> Family Television; General Motors.

>

> So, rather than list ALL branded entertainment ARGs (and waddle into  

> the

> murky water of what is an ARG), I suggest a page that purports to only

> offering a sampling.

>

> The same with the independent ARGs. I think a sample listing of  

> independent

> ARGs like Sammeeeees, Eldritch Errors, Chasing the Wish and their  

> sequels,

> Lockjaw, Metacortechs and so on would be enough. The aim of this  

> resource is

> not to offer a comprehensive listing of independent ARGs (there are  

> other

> great resources out there as we know!), but to show how ARGs exist  

> outside

> of branded entertainment...and that there are high-quality,  

> successful and

> artistically diverse independent ARGs out there! So, what about an  

> arbitrary

> number, say 15?, of independents that are representative of older  

> and more

> recent ARGs. Suggestions?

>

> This is how I would recommend progressing.

>

> Hugh, how do you feel about this approach? I would work with you to  

> assist

> with the sampling...and whomever else would like to be involved! We  

> could

> utilize (and cite) yours and existing ARG databases and go from there.

>

> Wohoo! Thanks Hugh for taking the time!

>

> Best,

> Christy

>

> -----Original Message-----

> From: arg_discuss-bounces at igda.org [mailto:arg_discuss-bounces at igda.org 

> ] On

> Behalf Of marcus.helm at gmail.com

> Sent: Friday, 3 April 2009 21:04

> To: arg_discuss at igda.org

> Subject: [arg_discuss] arg list

>

> I've shared a document with you called "arg list":

> http://spreadsheets.google.com/ccc?key=pE0znztln2kmQruQyplrzeA&inv=arg_discu

> ss at igda.org

>

> It's not an attachment -- it's stored online at Google Docs. To open  

> this

> document, just click the link above.

>

> As mentioned earlier this week, I have begun compiling spreadsheet of

> ARG's towards getting a listing of the all the brands that have worked

> with ARGs as well as a listing of independent ARG's for ARGology.

> Its attached here as an Excel spreadsheet and is very much in the  

> draft

> stage.

>

>

> I urge one and all to cast an eye over it, correct mistakes and fill

> any missing info including the many games that I appologise for not

> including already. Im also open to persuasion about what constituties

> and ARG as there are likely to be some contentious inclusions.

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>

> ---

> Mike Monello

> Partner, Campfire

> 62 White Street, 3E

> New York, NY 10013

> 212-612-9600

> http://www.campfirenyc.com

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>

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