[arg_discuss] Value of ARGs to clients

[marc at thedigitaldemons.com]

Thanks for that information Dan!

I guess you're right. I was referring more to trying to figure out the  
cost of a project from the stats about the game (reach, impressions  
etc.) but of course from a production point of view, it'd be silly to  
base the cost upon the intended impact of a game.

What I've noticed from my work in web development is that a lot of  
projects are priced by first calculating the production cost (mainly  
the cost of staff per day), working out how many days the project will  
take to complete, and whacking a figure on top for profit (based upon  
the client, how important the project is to them, project scale etc.)  
This definitely compares to what you were saying about deciding on cost.

I'm particularly interested in your point about companies such as  
Coca-Cola who don't really care about the impact campaigns have,  
they're at the stage where they can just experiment.

Thanks again,

Marc McGinley