[arg_discuss] Defining ARG's and the marketing effect

[Michael Monello]

Ha, Brian beats me to the punch!

Yes, that is exactly what I am talking about, and the Western is an  
apt analogy. Walk into a movie studio and pitch them a "western" and  
see how far you get. And it isn't just studios. I know so many people  
who refused to watch the first season of Deadwood because they "don't  
like Westerns." Now, in season three, people are starting to come  
around but they still say things like "it's not really a Western,  
it's more like Shakespeare set in the old west..."

Best,

Mike
__________
haxan | films | http://www.haxan.com



On Jul 18, 2006, at 9:35 AM, Brian Clark wrote:

>> However, outside what we each do as companies and individuals, you  
>> have
>> to choose *a* single name for events, lectures - and even this SIG  
>> - and
>> whatever name you choose people will be unhappy.
>
> I think I was commenting more on Mike's reflection that:
>
>> As the ARG community works to define what is or is not an ARG, ...
>
> Not so much the label that is in question, it is a pondering of how  
> narrow
> or broad the definition of that label becomes. Some labels (like open
> standards) are structural. Some labels (like MMOG) are conceptual.  
> Some
> labels (like Westerns) are stylistic.
>
> Sometimes the SIG takes a structural label approach (the lack of this
> feature or that means it is "not an ARG"). Sometimes the SIG takes a
> stylistic label approach (the mix of these particular kinds of  
> features and
> experiences qualify as an ARG).
>
> An ARG by any other name would smell as sweet, but how would you  
> compare it
> to a summer's day?
>
>
> Brian
>
>
>
>
>
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