[arg_discuss] Defining ARG's and the marketing effect

[despain at quantumcontent.com]

Another term to throw into the mix is "Extended Reality Game."
This can be a lifesaver when talking to TV execs. Thanks for coining it,
Evan!

Wendy Despain
quantumcontent.com



> Ha, Brian beats me to the punch!
>
> Yes, that is exactly what I am talking about, and the Western is an
> apt analogy. Walk into a movie studio and pitch them a "western" and
> see how far you get. And it isn't just studios. I know so many people
> who refused to watch the first season of Deadwood because they "don't
> like Westerns." Now, in season three, people are starting to come
> around but they still say things like "it's not really a Western,
> it's more like Shakespeare set in the old west..."
>
> Best,
>
> Mike
> __________
> haxan | films | http://www.haxan.com
>
>
>
> On Jul 18, 2006, at 9:35 AM, Brian Clark wrote:
>
>>> However, outside what we each do as companies and individuals, you
>>> have
>>> to choose *a* single name for events, lectures - and even this SIG
>>> - and
>>> whatever name you choose people will be unhappy.
>>
>> I think I was commenting more on Mike's reflection that:
>>
>>> As the ARG community works to define what is or is not an ARG, ...
>>
>> Not so much the label that is in question, it is a pondering of how
>> narrow
>> or broad the definition of that label becomes. Some labels (like open
>> standards) are structural. Some labels (like MMOG) are conceptual.
>> Some
>> labels (like Westerns) are stylistic.
>>
>> Sometimes the SIG takes a structural label approach (the lack of this
>> feature or that means it is "not an ARG"). Sometimes the SIG takes a
>> stylistic label approach (the mix of these particular kinds of
>> features and
>> experiences qualify as an ARG).
>>
>> An ARG by any other name would smell as sweet, but how would you
>> compare it
>> to a summer's day?
>>
>>
>> Brian
>>
>>
>>
>>
>>
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>
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