[arg_discuss] Sony's PSP viral marketing efforts

[Brian Clark]

Then isn't the answer to define why ARGs aren't viral marketing? Or define
when an ARG has crossed too far into "viral marketing"?

Or perhaps the issue is that it is not even all types of viral marketing
that people get upset about ... you'll find very few people getting upset
about Ok Go's video of them dancing on treadmills, despite the fact that it
was intended as a low cost way for them to promote their album release.


B.

-----Original Message-----
From: arg_discuss-bounces at igda.org [mailto:arg_discuss-bounces at igda.org] On
Behalf Of Mark Heggen
Sent: Wednesday, December 13, 2006 11:17 AM
To: Discussion list of the IGDA ARG SIG
Subject: Re: [arg_discuss] Sony's PSP viral marketing efforts

Yeah, I certainly agree that running such a site it is probably out of
the ARG community's jurisdiction. However, like it or not, public and
government reactions to these viral campaigns will have a real effect
on the future of ARGs. To someone unfamiliar with the nuances and
details of ARGs or viral campaigns, I fear that the two end up being
lumped together. The two utilize a lot of the same distribution routs
and modes of communication, and any rules, judgements, or stereotypes
applied to bad viral campaigns has a high probability of carrying over
to ARGs. Certainly people closely involved with the community will
sort them out, but to newcomers and outsiders I fear that the lines of
delineation are easily blurred.




On 12/13/06, Brian Clark <bclark at gmdstudios.com> wrote:

> Doesn't that seem a little out-of-scope for the ARG community?

>

> -----Original Message-----

> From: arg_discuss-bounces at igda.org [mailto:arg_discuss-bounces at igda.org]

On

> Behalf Of Mark Heggen

> Sent: Wednesday, December 13, 2006 10:50 AM

> To: Discussion list of the IGDA ARG SIG

> Subject: Re: [arg_discuss] Sony's PSP viral marketing efforts

>

> I think Christy is right-on with the counter campaign site idea. it

> could function as both a check-list of current viral marketing

> campaigns ("hmmm, this video has some pretty high-quality post

> production for something a group of 12 year-olds supposedly put

> together. I better check with www.badviralmarketing.com and see who is

> behind it.") and also as a "hall of fame" for the worst of the worst.

>

> it seems like once people figure out they have been tricked, they are

> usually pretty fired up and willing to vote, describe, complain and so

> on. all we need is a central clearinghouse for that disgust.

>

> _mark

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