[arg_discuss] Sony's PSP viral marketing efforts

[Mark Heggen]

Yeah, I certainly agree that running such a site it is probably out of
the ARG community's jurisdiction. However, like it or not, public and
government reactions to these viral campaigns will have a real effect
on the future of ARGs. To someone unfamiliar with the nuances and
details of ARGs or viral campaigns, I fear that the two end up being
lumped together. The two utilize a lot of the same distribution routs
and modes of communication, and any rules, judgements, or stereotypes
applied to bad viral campaigns has a high probability of carrying over
to ARGs. Certainly people closely involved with the community will
sort them out, but to newcomers and outsiders I fear that the lines of
delineation are easily blurred.




On 12/13/06, Brian Clark <bclark at gmdstudios.com> wrote:

> Doesn't that seem a little out-of-scope for the ARG community?

>

> -----Original Message-----

> From: arg_discuss-bounces at igda.org [mailto:arg_discuss-bounces at igda.org] On

> Behalf Of Mark Heggen

> Sent: Wednesday, December 13, 2006 10:50 AM

> To: Discussion list of the IGDA ARG SIG

> Subject: Re: [arg_discuss] Sony's PSP viral marketing efforts

>

> I think Christy is right-on with the counter campaign site idea. it

> could function as both a check-list of current viral marketing

> campaigns ("hmmm, this video has some pretty high-quality post

> production for something a group of 12 year-olds supposedly put

> together. I better check with www.badviralmarketing.com and see who is

> behind it.") and also as a "hall of fame" for the worst of the worst.

>

> it seems like once people figure out they have been tricked, they are

> usually pretty fired up and willing to vote, describe, complain and so

> on. all we need is a central clearinghouse for that disgust.

>

> _mark

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