[arg_discuss] ARG_Discuss Digest, Vol 51, Issue 3

[Michael Andersen]

The campaign was based around the website yourotheryou.com (which now
directs to the Toyota Matrix website) -- you can see the video advertising
the service on Current
tv<http://current.com/items/89250759_toyota-matrix-vcam.htm>
-- Current TV actually has quite a
few<http://current.com/items/88972773_toyota-matrix-your-other-you-example.htm>
videos<http://current.com/items/89250902_i-dont-know-what-i-signed-up-for.htm>showing
aspects of the campaign in the Toyota
Matrix VCAM group <http://current.com/groups/toyota-matrix-vcam/>

MediaPost has an
article<http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=85309>offering
a bit more about the campaign, with some very useful insights.
<http://current.com/items/89250759_toyota-matrix-vcam.htm>
On Fri, Oct 16, 2009 at 10:00 AM, <arg_discuss-request at igda.org> wrote:


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>   1. Any additional info about the Toyota issue? (John Kaufman)

>

>

> ---------- Forwarded message ----------

> From: John Kaufman <john.j.kaufman at gmail.com>

> To: arg_discuss at igda.org

> Date: Thu, 15 Oct 2009 15:17:45 -0700

> Subject: [arg_discuss] Any additional info about the Toyota issue?

> http://abcnews.go.com/print?id=8776841

>

> If anyone from the company that put this together is on here, I don't

> expect

> them to respond (since it is an active Legal case), but any links with

> better information about the project or the case would be appreciated.

>

> -John J. Kaufman

>

>

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