[arg_discuss] Research Re: Word of Mouth Seeding Strategies

[John Evans]

Henry Jenkins recently did a series on "spreadable media" (what other
people might call "viral media", a term which he thinks is not
useful--read the articles).

http://henryjenkins.org/2009/02/if_it_doesnt_spread_its_dead_p.html

Part 7 is "Aesthetic and Cultural Strategies", which I found
particularly interesting!

--
John Evans
Chaoseed Software - http://chaoseed.com