[arg_discuss] Research Re: Word of Mouth Seeding Strategies

[Michael Andersen]

Earlier today, I came across this article describing research in the field
of networks and social hubs that might be helpful in developing launch
strategies.

http://knowledge.wharton.upenn.edu/article.cfm?articleid=2170

What criteria do you use when planning your launch (assuming the strategy is
not of the "stealth" variety)?  How has it helped you reach your target
audience?