[arg_discuss] Price range and timing

[Dan Hon]

On 4 Mar 2008, at 09:02, Thomas Svendsen wrote:


> Hi everyone

>

> I have been following the discussions on this list for quite some  

> time now.

> At first I was following along because I was writing a master thesis  

> that

> was centered around a theoretic discussion about the possibilities of

> facilitating learning within an educational ARG. Now I mostly follow  

> along

> because I work within digital marketing for a large Danish company.  

> Recently

> I proposed that we should create an ARG and I was faced with  

> questions that

> I have never considered as my focus has always been centered around  

> the

> theoretical aspects of the genre. They where pretty basic but at the  

> same

> time hard for me to answer: How much will it cost and when should we  

> begin

> brainstorming an creating concepts and storyline in order to support  

> the

> overall marketing campaign starting March/April 2009?

>

> Do any of you have any idea about these aspects? I was thinking that  

> we are

> going to hire an "ARG company" to create the overall experience as I  

> fear we

> do not have the competencies in-house.

>

> Any help would be appreciated!



Hi Thomas!

Some short answers -

Cost: it completely depends on what you're going to make, and what you  
want to get out of the campaign. We've done a lot of work with clients  
on this, so can help you with your (and your colleagues') questions in  
more detail, but at the moment, it's very much a 'how long is a piece  
of string?' question.

When should you begin brainstorming: As soon as possible. Now is a  
pretty good start, if you allow for about 3-4 months of build, if  
there's no special/new technology involved.

Please do get in touch if you'd like to discuss this further!

Best,

Dan

--
Dan Hon, CEO, Six to Start
m: +44 7870 600 828
t: +44 33 3340 7490, f: +44 33 3340 7494