[arg_discuss] is ARG just a marketing technique to the press?

[Michael Monello]

I think the solution involves redefining the structure f the ARG, and  
not relying on ancillary businesses to generate the revenue.

Best,

Michael Monello
Partner, Campfire
62 White Street, 3W
New York, NY 10013
212-612-9600
http://www.campfirenyc.com



On Dec 31, 2007, at 9:41 AM, Ian Millington wrote:


>> The key to this was getting lots of people to play the game over and

>> over again

>

> This is the biggest problem I've not been able to solve in trying to

> think of how to monetize ARGs.

>

> ARGs have very weak individual agency for players. Don't play for a

> while and not only will the game not care, but you won't be able to go

> back and play (most of) what you missed. When the game is over, it is

> over.

>

> So not only is it difficult to see how you can build replayability,

> but even individual playability in the first instance is rather

> constrained.

>

> PXC was interesting because the ARG and the puzzle cards were largely

> separable - you could play the ARG without buying the cards (they were

> published online and solutions abounded) and you could play the cards

> without worrying about the ARG (my mother did this - it was all about

> the puzzles).

>

> Ian.

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