[arg_discuss] How frequently do players interact with ARGs?

[Alex Fleetwood]

Hi all,

I've been thinking about the question of frequency of engagement with  
an ARG across a wide player base. If you want your ARG to appeal to a  
wide variety of people, it seems like you need to do (*at least*) two  
things. 1. Design content and games that appeal to them & 2. Fit  
engagement with the ARG around their existing internet habits. As a  
rule of thumb, on the games I've already been involved in you can  
seem to reckon on players checking in to the game once every three  
days or so. But, that's like rule of thumb from a small, engaged  
player base, so not that scalable. Is anyone on the SIG aware of any  
data out there on either:
- the frequency of different types of player making time to play ARGs
- the frequency with which different Internet users go online?

Hoping you can help, thanks in advance

Alex