[arg_discuss] ARG budgets

[Deb Fuller]

On Feb 3, 2008 1:54 PM, sande at samugames.com <sande at samugames.com> wrote:


> I'm trying to budget for a short-term ARG.  I'd like some advice on dependencies and scheduling as well as what factors will affect the budget.


- All HTML/webpages?
- Some Flash
- Lots of Flash
- Amount of Javascript/other programming
- Video
- "giveaways" like trinkets, promo items, posters, etc.

In addition to developing print, radio, and tv spots, there is always
a lead time to get your material on the air/in print. Small
publications might only require a month or so in advance whereas
national publications might require 6 months to a year in advance.
Same with TV and radio spots. The larger/more widespread it is, the
longer lead time you will need.

With programming, there is a critical mass where adding more code
monkeys doesn't speed up the process, in fact, it can slow it down.

Then there is the old adage "Fast-cheap-well made, pick any 2."

So it all depends on what kind of project you are working on and what
you want your end result to be. Generally, the more "media" (flash,
javascript, video) you want, the longer it will take and the more it
will cost.

Deb