[arg_discuss] SIG Media Kit

[liberty at sunwheelproductions.com]

I'm interested in contributing as well. I will post this list on my project
board to remind me to do a little writing on these topics, and post them to
the list.

Also, I have a couple of questions - Who is the target audience for the
press release, and what is the desired result of the stories that would be
generated by this release?

Liberty

----- Original Message ----- 
From: "Andrea Phillips" <deusexmachinatio at gmail.com>
To: "Discussion list of the IGDA ARG SIG" <arg_discuss at igda.org>
Sent: Saturday, September 15, 2007 6:28 PM
Subject: [arg_discuss] SIG Media Kit



> During the IRC chat this evening, there was some enthusiasm for the

> old idea of putting together a generic press kit for ARGs.

>

> The purpose of this media kit would be twofold: Providing time-pressed

> reporters with an easy set of resources when they're covering ARGs,

> and providing small developer teams with information they can present

> to a potential client when making a pitch for running an ARG. (This

> may need to evolve into two separate press kits, but you tell me.)

>

> I've put together a basic list of things that I think belong in such a

> press kit. I'm thinking each of these things should be one-pagers,

> nothing a volunteer couldn't do in one idle evening. Here it is:

>

> * So what is an ARG, anyway?

> * Benefits of running an ARG (marketing tool, corporate training)

> * What ARGs have been used for

> * The role of communities in an ARG

> * ARGs by the numbers (metrics)

> * ARG history (a quick timeline)

> * Case studies (I'm thinking of a few half-page highlight reels,

essentially)

> * Important ARG communities and sites

> * The role of the ARG SIG and the IGDA

> * Design (can someone out there make all of this into a pretty, shiny

> PDF once we've written the content?)

>

> As usual, if you can think of something that really belongs in the kit

> and isn't there, chime in. I'm sure I'm missing a couple of

> somethings.

>

> If you think you'd love to write any one section of the kit, respond

> to this thread and just tell me which section you'd like to chip in

> for and when you think you can do it by.

>

> Thanks so much, everyone!

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