[arg_discuss] ARGs & relational aesthetics

[libfli at aol.com]

i've just read an article in variety that's really discussing the "360" extras for network shows (rather than a full ARG) -- the tone is very negative.  again, all about the numbers.  below is a bit and the link.
 
Catering to hardcore followings is fine, then, but only if the process recognizes that TV's primary goal still involves attracting a mob. Because while cult fans might provide a show's beating heart, programmers won't be able to give them anything to be cultish about in the long run if there isn't a crowd to go with them. 
 
http://www.variety.com/article/VR1117961333.html?categoryid=1682&cs=1
 
 
-----Original Message-----
From: kim.plowright at gmail.com
To: arg_discuss at igda.org
Sent: Tue, 20 Mar 2007 11:58 AM
Subject: Re: [arg_discuss] ARGs & relational aesthetics


Actually - and very boringly - it does come down to measurement. Which 
begs the question - how can we as a community help find and promote 
new metrics for this kind of thing? 
 
Finding good, reliable ways of measuring 'exposure' and 'awareness' 
around a game within a target or underserved audience is probably the 
start of the battle for unlocking funding in such organisations. 
Convince 'them' of need. Do we know much about the demographics of ARG 
players? 
 

> Until an ARG can show the same kind of user/viewer figures for the same 

> kind of investment as an equivalent TV or radio show, and additionally 

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