[arg_discuss] ARGs & relational aesthetics

[Kim Plowright]

Actually - and very boringly - it does come down to measurement. Which
begs the question - how can we as a community help find and promote
new metrics for this kind of thing?

Finding good, reliable ways of measuring 'exposure' and 'awareness'
around a game within a target or underserved audience is probably the
start of the battle for unlocking funding in such organisations.
Convince 'them' of need. Do we know much about the demographics of ARG
players?



> Until an ARG can show the same kind of user/viewer figures for the same

> kind of investment as an equivalent TV or radio show, and additionally