[arg_discuss] PM-created listservs

[Kim Plowright]

On 29/01/07, Christy Dena <cdena at cross-mediaentertainment.com> wrote:

>

> I was going to do a blog post about that point actually! '360 content' is a

> term the BBC have been using since the mid 1990s to describe

> 'cross-platform' projects. They've been commissioning 'Content 360' stuff

> for a while:

>

> http://www.milia.com/App/homepage.cfm?appname=100472&moduleID=410&LinkID=210

> 24&locparam=search&MasterChildList=100472&K_ST_ID=6575


Although it's a very semantically unstable term inside the organisation...

If you're in new media, it means something ARG like and creative and wonderful
If you're in telly, it means having a shiny yet empty marketing
website with lots of flash.

It's one of those terms that gets used to imply you're paying
attention to the future in commissioning bids.