[arg_discuss] Re: Hard numbers

despain at quantumcontent.com despain at quantumcontent.com
Tue Jul 18 03:47:44 EDT 2006


I'm sure you're all thinking you don't need to contribute numbers for this
whitepaper because surely other people have sent offlist emails with data
you'd love to hear about yourself - but I'm here to tell you, so far
nobody has sent me any information at all.

So I'm sending out my plea once again. For the good of the future of ARGs!

Thanks. Anything you can contribute would be greatly appreciated.

Wendy Despain
quantumcontent.com

> I know nobody likes to talk about hard numbers, but I thought it wouldn't
> hurt to ask.
>
> I'm working on the whitepaper for the SIG - the section on business
> models. This section would be much more effective if I could give real
> numbers from games which have run their course.
>
> Most important are things like: Number of players, website "hits",
> measures of success promoting any related products (video games, tv shows
> etc.) totals on any advertising revenue (has anyone taken this route yet?
> selling ads on pages?)
>
> And of course, if anyone is willing to give me big general numbers it
> would be nice to give people an idea of the total budget for these things.
>
> If it would be easier, you can email me privately at
> despain at quantumcontent.com and tell me what numbers you can. Also let me
> know if you'd prefer I didn't attach the numbers to a particular game or
> studio. I can be sufficiently vague when necessary, but if I have to use
> just a range, I'd like it to be something with more data points than my
> own experience provides.
>
> And finally, if you can't give me hard numbers (or broad ranges) if you
> could just let me know if your clients have expressed satisfaction with
> the results of the game - I'd appreciate it.
>
> Take pity on the lowly researcher. I'll take good care of your data. (And
> yes, I realize how wobbly things like website pageviews can be. I won't
> hold you to it.)
>
> Wendy Despain
> quantumcontent.com
>






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