[arg_discuss] FTC Moves to Unmask Word-of-Mouth Marketing

[Ed Davis]

"The Federal Trade Commission yesterday said that companies engaging in
word-of-mouth marketing, in which people are compensated to promote
products to their peers, must disclose those relationships.

...

Word-of-mouth marketing can take any form of peer-to-peer communication,
such as a post on a Web blog, a MySpace.com page for a movie character,
or the comments of a stranger on a bus."

http://www.washingtonpost.com/wp-dyn/content/article/2006/12/11/AR200612
1101389.html