[arg_discuss] How long is your dev cycle?

[despain at quantumcontent.com]

I'm not on the grassroots end, but I agree that the size of your team
(and thus, budget) makes a big difference in dev time. Also important
- having a team that "gets it."

If even a few team members (including clients with approve/deny) fail
to understand the process or the point of what you're doing, it makes
extra work for those who do buy in. Most frustrating is when they
appear to be getting it, up until the last minute.

But I think with a great team of the right size, I'd put the ARG dev
minimum time at four weeks.

Whoever it is on the 3-week schedule, let us know how it goes. :-)

Wendy Despain
quantumcontent.com


> On Dec 21, 2005, at 8:32 AM, Andrea Phillips wrote:
>>
>> It would be especially interesting to hear from grassroots teams
>> who are presumably working with a different set of time constraints.
>
>
> I agree -- would love to hear from the grassroots teams on the list!
>
> I think all of our development times so far can be characterized by
> the words "not enough." That is changing as there are more
> advertisers who want us to work on their campaigns we are able to be
> more selective about what we create.
>
> The ARG project I'm on now has an excellent lead time. Before pre-
> production even starts, we'll be further along than we were on Audi
> and we'll have almost twice the pre-production time.
>
> Whoever said it was a function of goals, size of team, and money was
> right. With proper funding you can build a team to launch a massively
> scaled ARG (say one that touches multiple media points) in as little
> as two months, but it isn't easy and it is much more about management
> than hands on creation.
>
> Best,
>
> Mike
> __________
> haxan | films | http://www.haxan.com
>
>
>
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