[Coco] A bit more of CoCo history dies...

[Bill Cousert]

>From http://en.wikipedia.org/wiki/Talk:RadioShack#.22THE_SHACK.22_Creative_Platform

"THE SHACK" Creative Platform
My name is Wendy Dominguez, and I work for RadioShack Corporation. I
see that the Wikipedia community has added a new section to our article
titled, “The Shack re-branding.” I’d like to share more information to
clarify and expand on this initiative. RadioShack is not changing its
name. The name of the Company and all of our stores will remain
RadioShack. THE SHACK is a new brand creative platform that RadioShack
will unveil on August 6, 2009. Our customers will experience the
campaign through television, print and digital media, as well as a
three-day launch event taking place in New York City and San Francisco.
You can find more information in our press release: http://ir.radioshackcorporation.com/releasedetail.cfm?ReleaseID=400656.
The new advertising will place greater emphasis on mobility and
wireless products from leading brands. However, the sentence in this
section about a “telemarketing campaign” aimed at post-paid customers
is not related to THE SHACK brand campaign. We suggest that this
sentence be moved, as it is currently presented out of context.--139.60.210.5 (talk) 19:29, 3 August 2009 (UTC)RadioShack Communications




________________________________
From: Steve Bjork <6809er at bjork-huffman.net>
To: CoCoList for Color Computer Enthusiasts <coco at maltedmedia.com>
Sent: Tuesday, August 4, 2009 4:47:01 PM
Subject: [Coco] A bit more of CoCo history dies...

"The Shack" re-branding

RadioShack is in the process of re-branding the company as "The Shack" as well as re-building corporate culture. This will be kicked off by a launch celebration in both San Francisco and New York featuring "14 foot tall laptops" streaming the images from their webcams from one city to the other, live music in both locations, as well as television coverage of the event.[14] The event will take place in Times Square and Justin Herman Plaza on August 6-8, 2009, starting each morning at 6AM Eastern and lasting until Midnight. To help promote the rebranding internally, employees were given T-shirts, travel mugs, and EGrips, all branded with the new "The Shack" logo. These internal promotional items were bundled with a 5 minute long, highly stylized and edited video with an introduction from the CEO explaining what "The Shack" is.

Tandy is gone and so is Radio Shack in a few days.

Yes, some of called the stores "the shack" in the past, but the press and public will new start calling them "The Shaft" for how you feel when you walk out of their stores.

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