[Coco] Re: [Color Computer] Emails with Ziff Davis (Color Computer Magazine)

[Gene Heskett]

On Tuesday 12 July 2005 12:20, Arthur Flexser wrote:
>On Tue, 12 Jul 2005, Gene Heskett wrote:
>> Why should ZD care?  After all, they wrote the definitive book on
>> how to kill a successfull magazine, everyone they've bought
>> thinking it was a gold mine has petered out and been shuttered
>> inside of a year of their takeover.  I think the only potential
>> survivor of their kill-a-mag school may have been Analog, I think
>> someone gave them $.50 for the carcass a few years back after
>> they'd taken the press run from 175,000 down to 7500 in 2 years. 
>> Its still around I think although I haven't seen it recently, but
>> then small publishers have a heck of a time finding shelf space on
>> the local newsstands.
>
>I think Ziff-Davis are less incompetent and more evil than you give
> them credit for.  As I see it, they bought the magazines in the
> full expectation of folding them soon.  Why would they do such an
> odd thing, you ask?  Because they would offer subscribers of a
> magazine they folded the option of fulfilling the remainder of
> their subscription with one of their flagship magazines such as (in
> the case of TCCM) Creative Computing, thereby enabling them to
> boost advertising rates based on the increased circulation figures.
>
>Art

Well, I was trying to stay on the non-libelous side while calling them 
complete jerks, Art.  And how are you these days?

-- 
Cheers, Gene
"There are four boxes to be used in defense of liberty:
 soap, ballot, jury, and ammo. Please use in that order."
-Ed Howdershelt (Author)
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Copyright 2005 by Maurice Eugene Heskett, all rights reserved.