[arg_discuss] White Paper - 2010 edition

[Brooke Thompson]

With all the interest & excitement that's been happening around  
"transmedia" lately, it's seems like a good time for us to share some  
of our expertise from an ARG perspective. We haven't attempted a white  
paper since the last one way back in 2006... a lifetime and a half  
ago! So much has happened since then.

I will readily admit that I am feeling energized by the recent  
announcement that the Producer's Guild of America has set up a  
Transmedia credit - It's very cool, but there's been a lot of chatter  
around about what that means for transmedia campaigns such as ARGs.  
The way in which it's been defined seems to emphasize franchises. I  
would like this paper to help assert our influence on the future  
direction of the term "transmedia." It is only a matter of time,  
fingers crossed, that the other guilds explore transmedia and I think  
that it is in all of our benefit to show how Alternate Reality Games  
and similar campaigns are an important part of the equation.

So, consider this post me gauging interest. I have a very rough  
outline floating around in my head, but I would love to know what you  
all think the white paper should include. After I get some feedback,  
I'll see if I can make it all fit into a cohesive outline and send out  
the Call for Authors & timeline.



Brooke Thompson
Transmedia Storyteller       ARGFest Chair
www.giantmice.com           www.argfest.com

email: brooke at giantmice.com
mobile: 321.277.7613