[arg_discuss] That Toyota Thing

[mela kocher]

I also think it's super problematic to have such an experience thrown at people without their previous consent - we talked about this also in respect to Martin Aggett.
What I don't get, though, is: why is only Toyota facing a law-suit and not the respective "friend" who gave all the personal info? Why is ethical behavior only expected from big companies? Or is this less about being violated in personal matters than getting money?

Anyways, it did surprised me greatly that such a big company as Toyota would cross the lines in a way that usually grassroot ARGs would do. Is it just me or are we becoming a society of hoax?

Mela 

P.S. And Michael: I wonder many times what car commercials have to do with the actual cars. ;) 



> ----------------------------------------------------------------------

> 

> Message: 1

> Date: Mon, 19 Oct 2009 08:53:16 -0400

> From: Andrea Phillips <andrhia at gmail.com>

> Subject: [arg_discuss] Topic of the Week Oct. 19: That

> Toyota Thing



> 

> Since we've already brought it up, I thought I'd try to

> gently

> encourage a little more discussion on it. (Is this the

> first lawsuit

> over a transmedia/ARG/pervasive experience?)

> 

> Obviously to me the biggest mistake they made was one of

> not clearly

> marking out the magic circle -- that prank spin made the

> experience

> fall too far on the real side of the coin. The person being

> provided

> the experience hadn't opted into it, which raises ethical

> eyebrows for

> me even if not legal ones.

> 

> Thoughts? Blog posts you already wrote on it? Anything?

> 

> -- 

> Andrea Phillips

> http://www.aaphillips.com

> AIM: Andrh1a * Skype: Andrhia

> Words * Culture * Interaction

> 

> 

> ------------------------------

> 

> Message: 2

> Date: Mon, 19 Oct 2009 13:08:56 -0700

> From: Michael Monello <mmonello at campfirenyc.com>

> Subject: Re: [arg_discuss] Topic of the Week Oct. 19: That

> Toyota

>     Thing

> To: Discussion list of the IGDA ARG SIG <arg_discuss at igda.org>

> Message-ID: <C7023F98.195E8%mmonello at campfirenyc.com>

> Content-Type: text/plain; charset="iso-8859-1"

> 

> I'm actually more curious to understand how that experience

> was meant to sell cars!

> 

> Best,

> 

> Mike

> 

> On 10/19/09 8:53 AM, "Andrea Phillips" <andrhia at gmail.com>

> wrote:

> 

> Since we've already brought it up, I thought I'd try to

> gently

> encourage a little more discussion on it. (Is this the

> first lawsuit

> over a transmedia/ARG/pervasive experience?)

> 

> Obviously to me the biggest mistake they made was one of

> not clearly

> marking out the magic circle -- that prank spin made the

> experience

> fall too far on the real side of the coin. The person being

> provided

> the experience hadn't opted into it, which raises ethical

> eyebrows for

> me even if not legal ones.

> 

> Thoughts? Blog posts you already wrote on it? Anything?

> 

> --

> Andrea Phillips

> http://www.aaphillips.com

> AIM: Andrh1a * Skype: Andrhia

> Words * Culture * Interaction

> _______________________________________________

> ARG_Discuss mailing list

> ARG_Discuss at igda.org

> http://five.pairlist.net/mailman/listinfo/arg_discuss

> 

> 

> 

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