[arg_discuss] TOW: almost 8 years after the Beast, which is your favourite ARG and why?

[Wendy Despain]

That phrase might also read the way I meant it - that it's my opinion
that none of us have created the ARG equivalent of Shakespeare yet, so
there's still the potential for the next ARG to be the Romeo and
Juliet of ARGs. Our greatest days are still ahead.

When I wrote that sentence I thought it was going out to developers,
not people in a position to commission ARGs. I'd say it a different
way to a different audience, and I don't claim to never put my foot in
my mouth. In fact, I seem to do it quite a bit in the ARG community.

:-)


What I'm trying to say about the buzzword ARG is that I'm fine with
embracing it and going with it where it helps, and abandoning it where
it doesn't. I just don't think we should automatically hate the phrase
or try to divorce ourselves and our work from it.

Wendy Despain
quantumcontent.com



On Wed, January 14, 2009 12:05 pm, Brian Clark wrote:

> I'm in total agreement with you on that, Wendy -- but we need some

> kind of phrase, and need to be able to describe what it means to

> others, or we run into the semantic confusion of statements like

> "In fact, I'm not sure anyone - including myself - has yet created

> a great ARG." To some people that might read as "All ARGs suck" ...

> to others it might read "No one has hit a prototype worth emulating"

> ... to others it might read "Oh, I don't want to commission one of

> those, then."

>

> -----Original Message-----

> From: arg_discuss-bounces at igda.org

> [mailto:arg_discuss-bounces at igda.org] On

> Behalf Of Wendy Despain

> Sent: Wednesday, January 14, 2009 2:55 PM

> To: Discussion list of the IGDA ARG SIG

> Subject: Re: [arg_discuss] TOW: almost 8 years after the Beast, which

> is

> your favourite ARG and why?

>

> Ah, but my point is that websites (or homepages, as some called them

> then) were at one time the big buzzword and everybody had to have one.

> Then for a while there was a backlash - do we all really need to be on

> the internet?

>

> And the answer is of course, yes, but not everybody needs a heavy

> flash-animated, musical intro page. And while the language used has

> changed, the thing itself is just another item in the toolbox.

>

> I don't care what these things we're making are called. Call them

> ARGs, call them proto-ARGs, call them post-ARGs. I'll go along with

> whatever the community lands on.

>

> I'm just not that worried about the buzzwords. I'm worried about the

> thing itself. The buzzwords give us a starting point for a

> conversation, but that's it.

>

> Wendy Despain

> quantumcontent.com

>

>

> On Wed, January 14, 2009 11:37 am, Brian Clark wrote:

>> Yes, but by that time, you're a marketer's discarded buzzword and

>> you

>> need to find a new less-reviled label ... or to painfully reclaim

>> the

>> old one.

>>

>> How many of you tell people to visit your "homepage"?

>>

>> -----Original Message-----

>> From: arg_discuss-bounces at igda.org

>> [mailto:arg_discuss-bounces at igda.org] On

>> Behalf Of Wendy Despain

>> Sent: Wednesday, January 14, 2009 2:22 PM

>> To: Discussion list of the IGDA ARG SIG

>> Subject: Re: [arg_discuss] TOW: almost 8 years after the Beast,

>> which

>> is

>> your favourite ARG and why?

>>

>> I think the marketing world goes through cycles.

>>

>> They latch on to the latest, greatest thing and build up buzzwords.

>> For a while, if you're not doing that buzzword, you're just not

>> keeping up.

>>

>> Then they all reject that buzzword, saying it was never as great as

>> everyone thought it was and they need to innovate. Then they cast

>> around for a new buzzword to latch onto.

>>

>> After a while, the core elements of the original buzzword becomes

>> just

>> another tool in their toolbox, but that takes a while.

>>

>> Wendy Despain

>> quantumcontent.com

>>

>>

>>

>> On Wed, January 14, 2009 11:09 am, Mike Monello wrote:

>>>

>>>

>>>

>>> On 1/14/09 2:05 PM, "Michael Monello" <mmonello at campfirenyc.com>

>>> wrote:

>>>

>>>

>>> I don't believe mj was saying that ARGs don't work, but that there

>>> is

>>> some sort of consensus beginning to emerge amongst people on the

>>> peripheral (i.e. Clients, journalists) that ARG's don't work, too

>>> difficult, no ROI, etc. I believe that observation is true.

>>>

>>> Errr, let me clarify - I agree that there is a perception issue,

>>> and

>>> I

>>> disagree with that perception!

>>>

>>> Yikes, I need some caffeine. Or bourbon.

>>>

>>> ---

>>> Mike Monello

>>> Partner, Campfire

>>> 62 White Street, 3E

>>> New York, NY 10013

>>> 212-612-9600

>>> http://www.campfirenyc.com

>>>

>>>

>>>

>>>

>>>

>>> _______________________________________________

>>> ARG_Discuss mailing list

>>> ARG_Discuss at igda.org

>>> http://five.pairlist.net/mailman/listinfo/arg_discuss

>>>

>>

>>

>> Wendy Despain

>> quantumcontent.com

>>

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>>

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>> ARG_Discuss at igda.org

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>>

>

>

> Wendy Despain

> quantumcontent.com

>

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Wendy Despain
quantumcontent.com