[arg_discuss] TOW: almost 8 years after the Beast, which is your favourite ARG and why?

[Wendy Despain]

Ah, but my point is that websites (or homepages, as some called them
then) were at one time the big buzzword and everybody had to have one.
Then for a while there was a backlash - do we all really need to be on
the internet?

And the answer is of course, yes, but not everybody needs a heavy
flash-animated, musical intro page. And while the language used has
changed, the thing itself is just another item in the toolbox.

I don't care what these things we're making are called. Call them
ARGs, call them proto-ARGs, call them post-ARGs. I'll go along with
whatever the community lands on.

I'm just not that worried about the buzzwords. I'm worried about the
thing itself. The buzzwords give us a starting point for a
conversation, but that's it.

Wendy Despain
quantumcontent.com


On Wed, January 14, 2009 11:37 am, Brian Clark wrote:

> Yes, but by that time, you're a marketer's discarded buzzword and you

> need to find a new less-reviled label ... or to painfully reclaim the

> old one.

>

> How many of you tell people to visit your "homepage"?

>

> -----Original Message-----

> From: arg_discuss-bounces at igda.org

> [mailto:arg_discuss-bounces at igda.org] On

> Behalf Of Wendy Despain

> Sent: Wednesday, January 14, 2009 2:22 PM

> To: Discussion list of the IGDA ARG SIG

> Subject: Re: [arg_discuss] TOW: almost 8 years after the Beast, which

> is

> your favourite ARG and why?

>

> I think the marketing world goes through cycles.

>

> They latch on to the latest, greatest thing and build up buzzwords.

> For a while, if you're not doing that buzzword, you're just not

> keeping up.

>

> Then they all reject that buzzword, saying it was never as great as

> everyone thought it was and they need to innovate. Then they cast

> around for a new buzzword to latch onto.

>

> After a while, the core elements of the original buzzword becomes just

> another tool in their toolbox, but that takes a while.

>

> Wendy Despain

> quantumcontent.com

>

>

>

> On Wed, January 14, 2009 11:09 am, Mike Monello wrote:

>>

>>

>>

>> On 1/14/09 2:05 PM, "Michael Monello" <mmonello at campfirenyc.com>

>> wrote:

>>

>>

>> I don't believe mj was saying that ARGs don't work, but that there

>> is

>> some sort of consensus beginning to emerge amongst people on the

>> peripheral (i.e. Clients, journalists) that ARG's don't work, too

>> difficult, no ROI, etc. I believe that observation is true.

>>

>> Errr, let me clarify - I agree that there is a perception issue, and

>> I

>> disagree with that perception!

>>

>> Yikes, I need some caffeine. Or bourbon.

>>

>> ---

>> Mike Monello

>> Partner, Campfire

>> 62 White Street, 3E

>> New York, NY 10013

>> 212-612-9600

>> http://www.campfirenyc.com

>>

>>

>>

>>

>>

>> _______________________________________________

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>> ARG_Discuss at igda.org

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>>

>

>

> Wendy Despain

> quantumcontent.com

>

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Wendy Despain
quantumcontent.com