[arg_discuss] TOW: almost 8 years after the Beast, which is your favourite ARG and why?

[Brian Clark]

I think the difference between your two examples, though, is that ARG is
largely a pastiche -- there just aren't that many "new" toolbox elements it
brings to the party, instead it eager appropriates into its pastiche tools
from boxes that traditionally had nothing to do with narrative or gameplay.
Experience Design is similar: it accepts that it is borrowing from the rules
of "best practice" in each of the experience types it appropriates from.

I totally like your line of thinking and don't think you're farting out your
face, but it seems that ARG is closer to "tell stories about physiology" in
your comparative example.

-----Original Message-----
From: arg_discuss-bounces at igda.org [mailto:arg_discuss-bounces at igda.org] On
Behalf Of Jackie
Sent: Wednesday, January 14, 2009 2:38 PM
To: Discussion list of the IGDA ARG SIG
Subject: Re: [arg_discuss] TOW: almost 8 years after the Beast,which is your
favourite ARG and why?

Brian Clark wrote:
"It begs the question, does the label "ARG"
describe the design and engagement methodologies ... which, to me at least,
is a very different question than "are all five of those ARGs"?"

Personally, I've been leaning in the direction of thinking of ARG as a
Toolbox more than it's own subject. I don't think we're entirely at that
point yet, but I think it's becoming easier to think of it as such.

To draw my totally stupid analogy, 10 years ago, molecular biology was it's
own subject matter. Currently, it's a set of tools used in every biological
subject to tell stories about physiology. I'm starting to wonder if ARG
might have a similar lifespan.

Of course, as I say this, I'm quite comfortable with the idea that I might
look back in a few years and decide that when I wrote this, I was farting
out of my face.

J

On Wed, Jan 14, 2009 at 2:21 PM, Brian Clark <bclark at gmdstudios.com> wrote:


> Mike wrote: "Steve you are right about metrics, but the truth is clients

> don't care about fun and creativity, and in the end, that's OUR job, not

> theirs."

>

> You've got the worm biting its own tail there, though, Monello. If someone

> comes to one of us for a marketing campaign, then they came to us for a

> marketing campaign. Ipso facto: AOTH was designed around marketing

efforts,

> but BWP wasn't (it was repurposed for marketing efforts), in much the same

> way "Nothing So Strange" was but very different than "Freakylinks" was.

> Conversely, EE is conceptualized around product development goals, with

> nothing to market yet at all, but all five of those examples share design

> and engagement methodologies. It begs the question, does the label "ARG"

> describe the design and engagement methodologies ... which, to me at

least,

> is a very different question than "are all five of those ARGs"?

>

>

>

> -----Original Message-----

> From: arg_discuss-bounces at igda.org [mailto:arg_discuss-bounces at igda.org]

> On

> Behalf Of Mike Monello

> Sent: Wednesday, January 14, 2009 2:05 PM

> To: Discussion list of the IGDA ARG SIG

> Subject: Re: [arg_discuss] TOW: almost 8 years after the Beast, which is

> your favourite ARG and why?

>

> On 1/14/09 1:23 PM, "Steve Peters" <scpeters at gmail.com> wrote:

>

>        Strong Disagree! :)

>

> I don't believe mj was saying that ARGs don't work, but that there is some

> sort of consensus beginning to emerge amongst people on the peripheral

> (i.e.

> Clients, journalists) that ARG's don't work, too difficult, no ROI, etc. I

> believe that observation is true.

>

> Anyone who actually believes that ARGs don't work probably isn't on this

> list!

>

> Steve you are right about metrics, but the truth is clients don't care

> about

> fun and creativity, and in the end, that's OUR job, not theirs. But

> figuring

> out which metrics and how to measure is essential, and there is plenty of

> data to prove the point. Art of the H3ist cost about 1/2 what Audi spent

on

> a model launch the previous year and drove significantly more dealer

leads.

> If you know which traditional metrics you want to move the needle on, it's

> fairly simple to design the program to do that and still be creatively

> interesting and fun for people to play.

>

> And I love this:

>

> On 1/14/09 1:23 PM, "Steve Peters" <scpeters at gmail.com> wrote:

>

> We're still at Kitty Hawk, guys. And despite the fact that future

> experiences will have fuselages of carbon fiber and on-board wifi and free

> drinks instead of two propellers and fabric wings...they'll still fly!

>

> And someday soon we'll be able to found our own airlines that don't depend

> on us plastering billboards on the sides of the jets to pay for the fuel!

> :)

>

>

> ---

> Mike Monello

> Partner, Campfire

> 62 White Street, 3E

> New York, NY 10013

> 212-612-9600

> http://www.campfirenyc.com

>

>

>

>

>

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