[arg_discuss] TOW: almost 8 years after the Beast, which is your favourite ARG and why?

[Wendy Despain]

I think the marketing world goes through cycles.

They latch on to the latest, greatest thing and build up buzzwords.
For a while, if you're not doing that buzzword, you're just not
keeping up.

Then they all reject that buzzword, saying it was never as great as
everyone thought it was and they need to innovate. Then they cast
around for a new buzzword to latch onto.

After a while, the core elements of the original buzzword becomes just
another tool in their toolbox, but that takes a while.

Wendy Despain
quantumcontent.com



On Wed, January 14, 2009 11:09 am, Mike Monello wrote:

>

>

>

> On 1/14/09 2:05 PM, "Michael Monello" <mmonello at campfirenyc.com>

> wrote:

>

>

> I don't believe mj was saying that ARGs don't work, but that there is

> some sort of consensus beginning to emerge amongst people on the

> peripheral (i.e. Clients, journalists) that ARG's don't work, too

> difficult, no ROI, etc. I believe that observation is true.

>

> Errr, let me clarify - I agree that there is a perception issue, and I

> disagree with that perception!

>

> Yikes, I need some caffeine. Or bourbon.

>

> ---

> Mike Monello

> Partner, Campfire

> 62 White Street, 3E

> New York, NY 10013

> 212-612-9600

> http://www.campfirenyc.com

>

>

>

>

>

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Wendy Despain
quantumcontent.com