[arg_discuss] TOW: almost 8 years after the Beast, which is your favourite ARG and why?

[Mike Monello]

On 1/14/09 11:24 AM, "Andrea Phillips" <andrhia at gmail.com> wrote:

But hey, if you have a client coming to you asking you for ANY
creative work -- an ad campaign, a sculpture, whatever -- you'll be
having a similar conversation.

If the client is coming to you then you have no issue at all! But if your work is being lumped into the commonly accepted definition of "ARG" then you'll only get clients coming to you who want an "ARG" and the truth is, most clients don't need an ARG at all.

Put it this way - if a client thinks they know what an ARG is, based on the commonly accepted definition, and they don't think they need an ARG, then why do they pick up the phone and call you, or agree to a meeting with you, if all your work is, in their minds, painted by that ARG brush?

This is what I see when I read posts like Dan's explaining why they don't call themselves ARG creators, or why Brian prefers Experience Design, and why I'm perfectly happy to have most Campfire's narrative projects be perceived as "not-ARGs" even if they hit all but 1 or 2 of the major touchpoints that people consider to be ARGs.

It's easy to move someone to your side in a conversation, but it's getting to that conversation that is affected by the definition and meaning of the term, whether your funding comes from clients or investors or anyone else.

---
Mike Monello
Partner, Campfire
62 White Street, 3E
New York, NY 10013
212-612-9600
http://www.campfirenyc.com