[arg_discuss] Intro Post

[G.C. Martin]

I am Principal of a new media consulting company called, Myndcast Media
(http://myndcastmedia.wordpress.com).  My interest in this space lies
primarily with securing financing for Grassroots ARGs and other Transmedia
experiences through independent financing and corporate brands.  I have
spent the last 15 years connecting major brands to media properties in the
traditional (professional and collegiate sports teams/networks) and
interactive (sports aggregation, video game online media publishing) spaces
and am now interested in moving away from selling Cost per Thousands,
Clicks, and Acquisitions and toward Cost per Engagement.