[arg_discuss] TOW: Have you ever consulted a lawyer before you didsomething ARG-related?

[Mike Monello]

Also, entertainment oriented clients (like HBO, Warner Brothers, etc) are WAY more lenient in these regards than brand clients like Audi or Verizon, as their corporate cultures are so different.

Mike


On 2/24/09 4:51 PM, "Brian Clark" <bclark at gmdstudios.com> wrote:


>For example, on Audi, we were not allowed to refer to "The Police"

>"Cops" "FBI" "Interpol" or any other official branch. That's why

>the characters always used the generic term "the authorities." Yes,

>it gets that stupid sometimes!


Equally hilarious: we had a production assistant securing release forms from
real businesses in NYC so that characters could talk about at least an area
of the real world in simple blog references! Audi and their agency insisted
on evaluating all of this under advertising law, which means no passing
references to ANYTHING that is trademarked :)

Thus Mike's advice to get an ENTERTAINMENT attorney instead of a corporate
or advertising attorney, and on advertising ARGs try to make fighting that
battle (which form of law applies) one of your first "legal conversations"
with the agency or client.


Brian


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Mike Monello
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