[arg_discuss] The Argument against ARGs

[Brian Clark]

Ah, give us the patience to know what we can't change, and I fear this might
be one of them, and you can blame most of us on this list for that. The
press will always focus on the shiniest bit on the ground, and that will
likely always be branded marketing ARGs.

Mike: during the first panel at ARGfest, I was actually concerned. The topic
was extending realities, and while Evan was a tremendous moderator and Lance
Weiler tried to throw a friendly hand grenade or two, that panel could help
but drift to "hoax as good marketing". I couldn't resist throwing the
question to them, "After advertising agencies move on to the next flavor of
the week, will you still make ARGs?" I think the panel's general answer was,
"Who'd ever get tired of ARGs on move on to another flavor?"

The surest way to fight that misperception is for someone to make a huge
game that's immensely popular that isn't funded that way and doesn't serve a
marketing purpose. But then people still think blairwitch.com was a
marketing play.


-----Original Message-----
From: arg_discuss-bounces at igda.org [mailto:arg_discuss-bounces at igda.org] On
Behalf Of Andrea Phillips
Sent: Thursday, July 24, 2008 8:51 AM
To: Discussion list of the IGDA ARG SIG
Subject: Re: [arg_discuss] The Argument against ARGs

Definitely agree. ARG = marketing is probably one the biggest
misconception we're fighting against. Do we have enough other
widespread misconceptions to make an ARG Myths page? I can't think of
any, but I might not be in a position to know what they are.


On Thu, Jul 24, 2008 at 12:09 AM,  <libfli at aol.com> wrote:

> cheers to that!  :)

>

>

> -----Original Message-----

> From: Christy Dena <cdena at cross-mediaentertainment.com>

> To: 'Discussion list of the IGDA ARG SIG' <arg_discuss at igda.org>

> Sent: Wed, 23 Jul 2008 9:04 pm

> Subject: Re: [arg_discuss] The Argument against ARGs

>

>

>

>

>

>

>

>

>

> Looks like a feature article on Independent ARGs is needed on ARGology?...

> :)

>

>

> -----Original Message-----

> From: arg_discuss-bounces at igda.org [mailto:arg_discuss-bounces at igda.org]

On

> Behalf Of Mike Monello

> Sent: Thursday, 24 July 2008 13:09

> To: Discussion list of the IGDA ARG SIG

> Subject: [arg_discuss] The Argument against ARGs

>

> Here's a little something to get the juices flowing!

>

> http://io9.com/5028054/the-argument-against-args

>

> I wish I could have been in Boston last week. How was it?

>

> Best,

>

> Mike

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-- 
Andrea Phillips
http://www.deusexmachinatio.com
Words * Culture * Interaction
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