[arg_discuss] Fwd: is ARG just a marketing technique to thepress?

[Ian Millington]

Sorry to keep flogging this now utterly dead horse, but doesn't this
just convince you that unless we allow players to control what they
play by paying for it directly, not indirectly through the whims,
fears and misconceptions of non-players, we'll be shouting at the wind
for years to come?

Ian.

On 28/01/2008, Michael Monello <mmonello at campfirenyc.com> wrote:

>

> On Jan 28, 2008, at 10:00 AM, Brian Clark wrote:

>

> > The spread of marketing is evidenced in their declining response

> > rates from each

> > of their tools, necessitating more intrusive use of the channel and

> > the

> > discovery of fresh, virgin, unexploited communication.

>

> This also explains the intense hype cycles that ripple through the

> industry:

>

> "ARGs are the wave of the future!"

> "ARGs are a waste of time!"

>

> "Second Life will save marketing!"

> "Second Life is a disaster for brands!"

>

> Of course, this is an industry that considers pre-roll ads on YouTube

> to be part of a "digital strategy" so take it all with a grain of salt.

>

> Best,

>

> Michael Monello

> Partner, Campfire

> 62 White Street, 3W

> New York, NY 10013

> 212-612-9600

> http://www.campfirenyc.com

>

>

>

> On Jan 28, 2008, at 10:00 AM, Brian Clark wrote:

>

> >> To me ARGs are just another available tool in a marketer's

> >> tool box that can be used to communicate with a group of

> >> people.

> >

> > That's why we can't have anything nice on the Internet anymore, too,

> > because

> > marketers believe every communication tool -- from kids at a school

> > bus stop

> > to thumb drives in a bathroom -- are part of the "marketer's tool

> > box." The

> > spread of marketing is evidenced in their declining response rates

> > from each

> > of their tools, necessitating more intrusive use of the channel and

> > the

> > discovery of fresh, virgin, unexploited communication.

> >

> > I can tend to tune someone out, though, as soon as they go

> > reductionist and

> > make it "just another" anything.

> >

> > _______________________________________________

> > ARG_Discuss mailing list

> > ARG_Discuss at igda.org

> > http://five.pairlist.net/mailman/listinfo/arg_discuss

>

> _______________________________________________

> ARG_Discuss mailing list

> ARG_Discuss at igda.org

> http://five.pairlist.net/mailman/listinfo/arg_discuss

>