[arg_discuss] Non-media branded ARGs

[Brooke Thompson]

For a currently running example, there's the Case of the Coveted Bottle
which is for Sarah Jessica Parker's Covet perfume.

Then there are experiences which are branded but integrated with the product
such as Perplex City, Edoc Laundry, & Cathy's Book. Along those lines is
Year Zero, but that's a media (music).

An older example which touched the ARG universe would be the Nokia games.





> -----Original Message-----

> From: arg_discuss-bounces at igda.org [mailto:arg_discuss-bounces at igda.org]

> On Behalf Of Patrick O'Luanaigh

> Sent: Wednesday, October 10, 2007 4:10 AM

> To: arg_discuss at igda.org

> Subject: [arg_discuss] Non-media branded ARGs

> 

> I'm doing some research on branded ARGs - other than Audi's 'Art of the

> Heist' and GM's 'Who is Benjamin Stove', are there any other obvious

> examples of successful branded ARGs created to promote brands outside of

> TV,

> video games, software and film?

> 

> 

> 

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> Patrick O'Luanaigh

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> CEO, nDreams Ltd

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> Email: patrick at ndreams.com

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> www.ndreams.com

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> Tel: +44 (0)1252 375754

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> Mobile: +44 (0)7775 740121

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> Company #: 04362105   VAT #: 889540272

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