[arg_discuss] Loose fish project

[Andrea Phillips]

Loose-fish is something, isn't it? It's been making me think about
that whole definition of ARGs and the tendency of people to want  to
call things ARGs that aren't games at all. I wouldn't call Goodcaptain
an ARG, but I would call it something we should pay close attention
to... and if somebody else wanted to call it an ARG, I could certainly
see the case for it.

I'm starting to think (and I can't claim this thought is original)
that when people say 'ARG' the meaning they're trying to fumble
towards is something like 'natively cross-media content.'

On Nov 13, 2007 10:16 AM, Mike Cox <mikeyj.cox at gmail.com> wrote:

> Hi Jay,

>

> I'm quite enjoying the goodcaptain tweets so far!  It does mean I have to

> remember to turn my mobile off before I nod off at night though.  And Andre,

> that is the best ARG anecdote I have ever come across - no one need look

> further for examples of ARG impact.

>

> Mikey

>

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-- 
Andrea Phillips
andrhia at gmail.com
http://www.deusexmachinatio.com
Words * Marketing * Interaction