[arg_discuss] Value of ARGs to clients

[marc at thedigitaldemons.com]

Hi,

I've been looking at the ARG stats compiled by Christy Dena, and it  
seems that cost to client can be to some extent calculated based upon  
the impact of a game, how many sales are generated as a result etc.

I was actually wondering if anyone had some more detailed figures or  
estimates about how much games would cost companies who want to use  
them for marketing tools. For example, something like 'Frozen Indigo  
Angel' ARG for Radio 1 would presumably be fairly cheap compared to  
something like Vanishing point.

Are we talking tens of thousands for the former and hundreds of  
thousands for the latter, or what?

Any tips would be great :-)

Marc