[arg_discuss] Sony's PSP viral marketing efforts

[Brian Clark]

Puppetmaster Rule #38-B: Never let them see you sweat.

-----Original Message-----
From: arg_discuss-bounces at igda.org [mailto:arg_discuss-bounces at igda.org] On
Behalf Of Yang
Sent: Thursday, December 14, 2006 5:14 PM
To: Discussion list of the IGDA ARG SIG
Subject: Re: [arg_discuss] Sony's PSP viral marketing efforts


>Now ... the CLEVER marketer would have done something like make another

>video about they hate fake videos but still want their PSP for Christmas.


Perhaps they'll take the reformist route and attempt to illicit sympathy
from whoever still visits that site. alliwantforxmasisapsp could become
Sony's 'forefront for reform'. To win back jilted but forgiving customers as
they blog their attempts to slowly change the culture of Sony's marketing
arm. But of course it's all just a cover... Hmmm I sure hope there aren't
any Sony marketers lurking here...

It never ends ! ;)


On 12/14/06, Christy Dena <cdena at cross-mediaentertainment.com> wrote:

>

>

> Hehe, how much fun would that be: an ARG SIG ARG?! :))

>

> -----Original Message-----

> From: arg_discuss-bounces at igda.org [mailto:arg_discuss-bounces at igda.org]

> On

> Behalf Of Brian Clark

> Sent: Thursday, 14 December 2006 9:45 PM

> To: 'Discussion list of the IGDA ARG SIG'

> Subject: Re: [arg_discuss] Sony's PSP viral marketing efforts

>

> So we can think of the discussion as happening in an alternate reality

> where

> you did? LOL How fitting for this group! If there had just been some ROT

> code in your initial message, this would have been the first-ever SIGARG

> ;)

>

> -----Original Message-----

> From: arg_discuss-bounces at igda.org [mailto:arg_discuss-bounces at igda.org]

> On

> Behalf Of Christy Dena

> Sent: Wednesday, December 13, 2006 8:12 PM

> To: 'Discussion list of the IGDA ARG SIG'

> Subject: Re: [arg_discuss] Sony's PSP viral marketing efforts

>

>

> Although I've enjoyed the resulting conversation very much, I want to

> clear

> up that I didn't mean the www.badviralmarketing.com site should be put up

> by

> the ARG community and advertised as such. I just meant 'we' in a casual

> sense. :)

>

> -----Original Message-----

> From: arg_discuss-bounces at igda.org [mailto:arg_discuss-bounces at igda.org]

> On

> Behalf Of Brian Clark

> Sent: Thursday, 14 December 2006 3:02 AM

> To: 'Discussion list of the IGDA ARG SIG'

> Subject: Re: [arg_discuss] Sony's PSP viral marketing efforts

>

> Doesn't that seem a little out-of-scope for the ARG community?

>

> -----Original Message-----

> From: arg_discuss-bounces at igda.org [mailto:arg_discuss-bounces at igda.org]

> On

> Behalf Of Mark Heggen

> Sent: Wednesday, December 13, 2006 10:50 AM

> To: Discussion list of the IGDA ARG SIG

> Subject: Re: [arg_discuss] Sony's PSP viral marketing efforts

>

> I think Christy is right-on with the counter campaign site idea. it

> could function as both a check-list of current viral marketing

> campaigns ("hmmm, this video has some pretty high-quality post

> production for something a group of 12 year-olds supposedly put

> together. I better check with www.badviralmarketing.com and see who is

> behind it.") and also as a "hall of fame" for the worst of the worst.

>

> it seems like once people figure out they have been tricked, they are

> usually pretty fired up and willing to vote, describe, complain and so

> on. all we need is a central clearinghouse for that disgust.

>

> _mark

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