[arg_discuss] Sony's PSP viral marketing efforts

[Mark Heggen]

I think Christy is right-on with the counter campaign site idea. it
could function as both a check-list of current viral marketing
campaigns ("hmmm, this video has some pretty high-quality post
production for something a group of 12 year-olds supposedly put
together. I better check with www.badviralmarketing.com and see who is
behind it.") and also as a "hall of fame" for the worst of the worst.

it seems like once people figure out they have been tricked, they are
usually pretty fired up and willing to vote, describe, complain and so
on. all we need is a central clearinghouse for that disgust.

_mark