[arg_discuss] FTC Moves to Unmask Word-of-Mouth Marketing

[Mike Stein]

But if I had an ARG that used selling merchandise to fund the game, I'd 
be prohibited from any character in the ARG actively pushing the 
merchandise, right?

-Mike

Brian Clark wrote:

> As a long-time practitioner in that space, I think we're safe as ARG

> developers: what they are really trying to legislate against is "stealth

> marketing" (where someone is significantly trying to "fool" people into

> believing that it is a consumer.)

>

> Fake stories = fiction = OK

> Fake consumers = deception = soon to be illegal

>

>

> Brian

>

> -----Original Message-----

> From: arg_discuss-bounces at igda.org [mailto:arg_discuss-bounces at igda.org] On

> Behalf Of Ed Davis

> Sent: Tuesday, December 12, 2006 1:13 PM

> To: Discussion list of the IGDA ARG SIG

> Subject: [arg_discuss] FTC Moves to Unmask Word-of-Mouth Marketing

>

> "The Federal Trade Commission yesterday said that companies engaging in

> word-of-mouth marketing, in which people are compensated to promote

> products to their peers, must disclose those relationships.

>

> ...

>

> Word-of-mouth marketing can take any form of peer-to-peer communication,

> such as a post on a Web blog, a MySpace.com page for a movie character,

> or the comments of a stranger on a bus."

>

> http://www.washingtonpost.com/wp-dyn/content/article/2006/12/11/AR200612

> 1101389.html

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