[arg_discuss] Talkin' about UF

[Dan Hon]

On 5 Apr 2006, at 00:06, adam wrote:

> Michael Monello wrote:
>> But here is an even bigger difference -- the community that   
>> surrounded BW (which is world-wide, still active and still quite   
>> large), probably would not identify themselves as "gamers" even   
>> though they actively and passionately played the game.
>
> As one of our players said in response to the question "What other  
> Alternate Reality Games do you play?" ... "None. I don't play games".

This is in response to some back-of-the-envelope market research we  
did late last year. We asked a sample of our new players (signups  
within 2 weeks prior to sending out the questionnaire) whether they'd  
ever played an Alternative Reality Game before: none of them had,  
most of the answers were along the lines of "What's an alternate  
reality game" and one good one which was: "I'm not a geek, I wouldn't  
play anything like that!" These were all people who also said they  
were following PXC not just because of the cards, but were also  
interested in the story.

Dan