[arg_discuss] How long is your dev cycle?

[Michael Monello]

On Dec 22, 2005, at 7:46 AM, Brian Clark wrote:
>
> Totally depends upon how you slice it: from when we got the  
> official client
> "go" it was about 7 weeks to build it out on Heist, but that was after
> nearly 3 months of pitching and honing and timelining. I'd tend to  
> call all
> of the above "development" on some level: the planning before the 7  
> weeks
> began was the only thing that barely let us scrape it out in time.  
> I would
> have liked another 2 weeks: Iannet would have been better for it at  
> launch.

I have to correct Brian on this one, but mostly because the  
development time was so tight we divided and conquered different  
aspects of Audi, and that kind of teamwork is what made Audi happen  
at all, in my opinion.  :)

There was no timelining ("scripting" if this was a movie) done on  
Audi until February start of pre-production. We were timelining and  
re-timelining while creating the sites, writing backstory, making the  
movies, etc. The three months of pitching resulted in a 5 page  
treatment, but the real work and story development occurs in the  
timelining process.


Best,

Mike
__________
haxan | films | http://www.haxan.com